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From zero to hero: a London landmark

There’s no more surefire way of making a magazine sub-editor wince than by casually aggrandising someone or something by applying the word “iconic”. Overuse has cheapened the currency of the word to the extent that a Google search reveals iconic status being conferred upon Katie Price, Bernard Manning’s World Famous Embassy Club and even the Countdown TV theme.

Original post by feedback@caterersearch.com and many thanks to them and their entry and picture of their canopies

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